Saturday, November 30, 2019

Macbeth Essays (750 words) - Characters In Macbeth,

Macbeth MacBeth Everyone who is mortal has at least one flaw. Some are more serious than others. For example, some people have addictions to gambling, while other people can't remember to put the milk away after they use it. After a while though, a person's flaws come back to haunt them. The tragedy MacBeth is no exception to this. In it, many of the character's die. And the reason is that they have a flaw, that would eventually lead to their downfall. Not every character is deserving of his fate though. Some characters have a minor flaw, which shouldn't lead to their death. But other's have a major flaw, which is would eventually lead them to their death anyway. The first Thane of Cawdor, is killed by MacBeth for trying to lead a revolution against England. His fatal flaw was that he was according to Ross, a disloyal traitor. The thane of Cawdor was greedy, and wanted the throne of England for himself, and as a result was murdered. But his murder wasn't really disheartening, because the Thane of Cawdor, deserved his fate. He was leading a battle, in which many lost their lives, for the sake of greed, and deserved to die because of his flaw. Duncan was the King of England, and was murdered by MacBeth. He was murdered, because in order for MacBeth to fulfill his plan and become king, Duncan would have to die. Duncan's fatal flaw was that he was too trusting. For example, he thought that none of his friends could really be enemies. If Duncan was more careful about his safety at MacBeth's castle, he may have had a chance to survive. But Duncan's flaw, wasn't something so horrible that he should die. Most people need to trust each other more, and just because one person did, he shouldn't have to die. MacBeth's former best friend, Banquo was also killed by MacBeth. Banquo was killed, because he knew too much about the murder of Duncan. But that was not his fatal flaw. Banquo's fatal flaw was that although he knew that MacBeth killed Duncan, he really didn't do anything about it. There were many opportunities where Banquo could tell someone such as MacDuff what he thought about the murders. But Banquo didn't deserve death, just because he didn't act quickly in telling someone that MacBeth killed Duncan. Banquo knew that if he said anything, no one would believe him, and he would be executed. Lady MacBeth is MacBeth's wife. She is his coconspirator in killing Duncan. Although she helps MacBeth get the courage to commit the murder, she isn't willing to do it herself. She uses the excuse that Duncan looked too much like her father. Unlike MacBeth though, it is harder for Lady MacBeth to live with the fact that she helped cause the murder of the king. And in the end, it makes her so crazy that she commits suicide. Whether or not Lady MacBeth deserved her fate is a tricky question. Although she did encourage MacBeth to murder Duncan, she feels regret for her action. Also, she realized what she did was wrong. But in my opinion, she realized it a little too late, and Duncan was still dead so she did deserve her fate. MacBeth was the focus of the entire play, and that's why it was named after him. All of the problems start when he murder's Duncan. He commits the murder because of his fatal flaw, he is too ambitious. If he wasn't so ambitious and determined to be king, then he would never have killed Duncan. And if MacBeth didn't kill Duncan none of the other characters would die. MacBeth deserved his fate more than any other characters in the play. He did many things wrong. First he killed Duncan, then he killed Banquo. After that, MacBeth killed MacDuff's family. And worst of all, MacBeth disturbed the balance of nature. Also, MacBeth didn't feel any remorse until he was faced with death. If MacBeth just waited for his time, he would have been king, and have had a chance to enjoy it. Every character that died in MacBeth had one fatal flaw. The first Thane of Cawdor was a traitor. Duncan was too trusting. Banquo didn't do anything about the knowledge he had. Lady MacBeth helped plot the murder of Duncan. And MacBeth, destroyed the natural order and harmony of nature. But not all of the characters who died deserved to die because of

Tuesday, November 26, 2019

Complex Hunters and Gatherers

Complex Hunters and Gatherers The term complex hunter-gatherers (CHG) is a fairly new term that attempts to correct some ill-conceived notions of how people in the past organized their lives. Anthropologists traditionally defined hunter-gatherers as human populations that lived (and live) in small groups and that are highly mobile, following and subsisting on the seasonal cycle of plants and animals. Key Takeaways: Complex Hunter-Gatherers (CHG) Like general hunter-gathers, complex hunter-gatherers do not practice agriculture or pastoralism.They can achieve the same levels of social complexity including technology, settlement practices, and social hierarchy as agricultural groups.As a result, some archaeologists believe agriculture should be seen as less a significant characteristic of complexity than others. In the 1970s, however, anthropologists and archaeologists realized that many groups who subsisted on hunting and gathering around the world did not fit the rigid stereotype into which they were put. For these societies, recognized in many parts of the world, anthropologists use the term â€Å"Complex Hunter-Gatherers.† In North America, the most well-known example is the prehistoric Northwest Coast groups on the North American continent. Why Complex? Complex hunter-gatherers, also known as affluent foragers, have a subsistence, economic and social organization far more â€Å"complex† and interdependent than generalized hunter-gatherers. The two types are similar: they base their economies without relying on domesticated plants and animals. Here are some of the differences: Mobility: Complex hunter-gatherers live in the same place for most of the year, or even for longer periods, in contrast to generalized hunter-gatherers who stay in one place for shorter periods and move around a lot.Economy: Complex hunter-gatherers subsistence involves a large amount of food storage, whereas simple hunter-gatherers usually consume their food as soon as they harvest it. For example, among Northwest Coast populations, storage involved both meat and fish desiccation as well as creating social bonds that allowed them to have access to resources from other environments.Households: Complex hunter-gatherers don’t live in small and mobile camps, but in long-term, organized households and villages. These are also clearly visible archaeologically. On the Northwest Coast, households were shared by 30 to 100 people.Resources: Complex hunter-gatherers do not harvest only what is available around them, they focus on gathering specific and very productive food products and combining them with other, secondary resources. For example, in the Northwest Coast subsistence was based on salmon, but also other fish and mollusks and in smaller amounts on the forest products. Furthermore, salmon processing through desiccation involved the work of many people at the same time. Technology: Both generalized and complex hunter-gatherers tend to have sophisticated tools. Complex hunter-gatherers don’t need to have light and portable objects, therefore they can invest more energy in larger and specialized tools to fish, hunt, harvest. Northwest Coast populations, for example, constructed large boats and canoes, nets, spears and harpoons, carving tools and desiccation devices.Population: In North America, complex hunter-gatherers had larger populations than small size agricultural villages. Northwest Coast had among the highest population rate of North America. Villages size spanned between 100 and more than 2000 people.Social hierarchy: complex hunter-gatherers had social hierarchies  and even inherited leadership roles. These positions included prestige, social status, and sometimes power. Northwest Coast populations had two social classes: slaves and free people. Free people were divided into chiefs and elite, a lower noble group, and commoners, who were free people with no titles and therefore with no access to leadership positions. Slaves were mostly war captives. Gender was also an important social category. Noble women had often high-rank status. Finally, social status was expressed through material and immaterial elements, such as luxury goods, jewels, rich textiles, but also feasts and ceremonies. Distinguishing Complexity The term complexity is a culturally weighted one: There are about a dozen characteristics that anthropologists and archaeologists use to measure or approximate the level of sophistication achieved by a given society in the past or the present. The more research people have undertaken, and the more enlightened they become, the fuzzier the categories grow, and the whole idea of measuring complexity has become challenging. One argument made by American archaeologist Jeanne Arnold and colleagues has been that one of those long-defined characteristics- the domestication of plants and animals- should no longer be the defining complexity, that complex hunter-gatherers can develop many more important indicators of complexity without agriculture. Instead, Arnold and her colleagues propose seven platforms of social dynamics to identify complexity: Agency and authoritySocial differentiationParticipation in communal eventsOrganization of productionLabor obligationsArticulation of ecology and subsistenceTerritoriality and ownership Selected Sources Ames, Kenneth M. The Northwest Coast: Complex Hunter-Gatherers, Ecology, and Social Evolution. Annual Review of Anthropology 23.1 (1994): 209–29. Print.Ames Kenneth M. and Herbert D.G. Maschner. Peoples of the Northwest Coast. Their Archaeology and Prehistory. London: Thames and Hudson, 1999.Arnold, Jeanne E. Credit Where Credit Is Due: The History of the Chumash Oceangoing Plank Canoe. American Antiquity 72.2 (2007): 196-209. Print.Arnold, Jeanne E., et al. Entrenched Disbelief: Complex Hunter-Gatherers and the Case for Inclusive Cultural Evolutionary Thinking. Journal of Archaeological Method and Theory 23.2 (2016): 448–99. Print.Buonasera, Tammy Y. More Than Acorns and Small Seeds: A Diachronic Analysis of Mortuary Associated Ground Stone from the South San Francisco Bay Area. Journal of Anthropological Archaeology 32.2 (2013): 190–211. Print.Killion, Thomas W. Nonagricultural Cultivation and Social Complexity. Current Anthropology 54.5 (2013): 596–606. Print.Maher, Lisa A., Tobias Richter, and Jay T. Stock. The Pre-Natufian Epipaleolithic: Long-Term Behavioral Trends in the Levant. Evolutionary Anthropology: Issues, News, and Reviews 21.2 (2012): 69–81. Print. Sassaman, Kenneth E. Complex Hunter-Gatherers in Evolution and History: A North American Perspective. Journal of Archaeological Research 12.3 (2004): 227–80. Print.

Friday, November 22, 2019

Aristotle Biography Essay Example for Free (#2)

Aristotle Biography Essay Aristotle Aristotle was a prominent figure in history that created many philosophies during his time. He is ranked among the greatest philosophers to ever live. He moved around to many different interesting places during much of his lifetime and loved to teach. In my opinion, the most well-known philosophy is his concept of logic. Because Aristotle’s philosophies and concepts of logic and reasoning have affected much of the past, his legacy will endure for many years to come. Aristotle was born in 384 B. C in Stagira, the small city in the Macedonian region of northeastern Greece. At the age of 17, he moved to Athens to attend Plato’s Academy where he remained there for almost 40 years. He journeyed around the world then for a little while continuing his philosophical activities. When in Lesbos, he married his first wife, Pythias, with whom they had a child also named Pythias. In 343, Aristotle was appointed to be the tutor of King Philip of Macedon’s son, Alexander. This thirteen year old boy eager to learn later became known as Alexander the Great. After two years of teaching, Aristotle’s works were no longer needed because Alexander was already serving as a military commander for his father. After teaching, Aristotle returned to Athens where he built his own school that taught botany, biology, logic, music, mathematics, astronomy, medicine, cosmology, physics, the history of philosophy, metaphysics, psychology, ethics, theology, rhetoric, political history, government and political theory, rhetoric, and the arts. While teaching at his school, Aristotle’s wife had died and they say he had married another woman, Heroyllis with whom they had children. In the year 323, Aristotle had retired his works in Athens and moved to Chalcis, where he died the following year of natural causes. Philosophy was in fact very important to Aristotle and he studied it for many years. Among the great achievements, the concept of logic was in my opinion the most important and well known. Aristotle’s objective of â€Å"the first logic† was to come up with a process of reasoning that would allow man to learn every conceivable thing about reality. The Stanford Encyclopedia of Philosophy clarifies this by using the example of As, Bs and Cs. They explain that first, all As are Bs. Secondly, they claim that all Bs are Cs. Therefore, all As are Cs. They also say that anything else taken from this form will be a deduction in Aristotle’s sense. A deduction is â€Å"an argument in which certain things are laid down something else follows of necessity in virtue of their being so†. But it has been proven that some of his concepts of logic are deductions and some are not. The Stanford Encyclopedia of Philosophy used the example of university students and the As, Bs and Cs to explain this. They say that all As are Bs; some Bs are Cs; so, all As are Cs. â€Å"They use the university students example by explaining that all university students are literate; some literate people read poetry; so, all university students read poetry†. This is not true so it clarifies the fact that some of his concepts are deductions while others are not. In his philosophical articles, Aristotle also discussed how man might obtain information about objects through deduction and inference. As you can see, Aristotle’s philosophy provided us with a system of logic that to this day is still used by philosophers. Aristotle’s legacy will live on for years to follow because of everything he had accomplished throughout his lifetime. After his death in 322 B. C, his works and philosophies were forgotten and revived about a century after. His works had influenced over seven centuries of philosophy. As it says on the biography. com website, â€Å"Aristotle’s work influenced ideas from late antiquity all the way through the Renaissance. Aristotle’s influence on Western thought in the humanities and social sciences is largely considered unparalleled, with the exception of his teacher Plato’s contributions, and Plato’s teacher, Socrates before him. The two-millennia-strong academic practice of interpreting and debating Aristotle’s philosophical works continues to endure. † Even today, philosophers still look to Aristotle’s work for guidance and inspiration when creating their own philosophies and simply studying philosophers of the past. As you can see, Aristotle’s legacy is still apart of us and will remain influencing others for many years to come. In conclusion, you can see that Aristotle did affect many lives through his philosophies and teachings. Many have studied his works, and added on from the philosophies and concepts he had developed. His legacy will endure on because of all he did and he will be remembered. I had great time learning about Aristotle and his philosophies for this research project. Works Cited: http://plato. stanford. edu/entries/aristotle/ Shields, Christopher. â€Å"Aristotle. † Stanford Encyclopedia of Philosophy. Stanford Encyclopedia of Philosophy, 25 Sept. 2008. http://www. biography. com/people/aristotle-9188415? page=1 â€Å"Aristotle Biography. † Bio. com. A&E Networks Television, n. d http://www. ucmp. berkeley. edu/history/aristotle. html Waggoner, Ben M. â€Å"Aristotle (384-322 B. C. E.). † Aristotle. UCMP, 9 June 1996. Aristotle Biography. (2016, Oct 28).

Wednesday, November 20, 2019

The impact of culture on international marketing Essay

The impact of culture on international marketing - Essay Example However it is observed that the new emerging markets have socio-cultural contexts much different from the parallel contexts in western countries. Such cultural differences present themselves both as an opportunity and threat to those organizations expecting to find niche in these markets. If properly researched and read into the cultural dimensions of the foreign market can be woven into the international marketing mix and help establish the global supplier as a trustworthy supplier who understands the local realities. Inadequate research into these aspects and thereby deficient weaving of cultural dimensions in the international marketing mix can prove to be an expensive marketing mistake. This paper takes up a substantive literature review of the impact of cultural dimensions in international marketing mix before taking up a library based approach to examine major arguments in respect of culture, its dimensions, international marketing mix and the impact of cultural dimensions on i nternational marketing mix. A hypothesis that international marketing mix was made more effective by conscious in building within such mix cultural dimensions and their implications was tested through the analysis of major arguments presented in the researched library material. The analysis also found support in some case studies examined from the library resources.

Tuesday, November 19, 2019

Hristian theology Research Paper Example | Topics and Well Written Essays - 750 words

Hristian theology - Research Paper Example The central theological event that defines the religious center of Christianity is the event of the crucifixion with the subsequent resurrection. The basic concept of Christian belief is that Jesus died on the cross to take the burden of sin from mankind and was then reborn in order to activate salvation for those who believe. Salvation is a matter of belief and is not earned through good acts. Another important belief is that when Christ died, the curtain was torn in the temple, thus opening communication between God and his people without the need of an intermediary priest. However, Catholicism still maintains the intermediary between the flock and God through their priests. According to Smith, â€Å"Faith in Jesus’ resurrection produced the Church and its Christology† (324). The resurrection is the event that signals the divinity of Christ. According to Thiessen, there are several reasons that the resurrection is important. The first is that through the witness of th e apostles of the events of the resurrection, truth must be believed otherwise the recorded events are a fallacy that strips all of the rest of the history of its truth. In other words, if one aspect is false, it puts into question all of the other aspects of the story of the life of Jesus. The second reason is that in rising from the dead, Jesus was then able to â€Å"baptize the believer in the Holy Spirit† (Thiessen 243). In Romans, Paul makes clear that through the resurrection, man is reconciled with God, thus providing for salvation (Thiessen 244). Baptism, an act in which water is either sprinkled, poured, or within which a person is immersed, provides an introduction of the person into the supernatural world through the... This paper demonstrates the Christian religion. The basic theology of the Christian religion is based upon the stories of the four Gospels which create a structure in which the life of Jesus is revealed. The birth of Jesus is told to have occurred as a miracle of conception. Mary is said to have been a virgin when she became pregnant. Near the time she must give birth, Mary and her husband Joseph traveled to his native home in Bethlehem in order to register in a census. As there is no room in the inn, they are given space in a stable to spend the night where Mary gives birth to her son. The central theological event that defines the religious center of Christianity is the event of the crucifixion with the subsequent resurrection. The basic concept of Christian belief is that Jesus died on the cross to take the burden of sin from mankind and was then reborn in order to activate salvation for those who believe. Salvation is a matter of belief and is not earned through good acts. Anothe r important belief is that when Christ died, the curtain was torn in the temple, thus opening communication between God and his people without the need of an intermediary priest. However, Catholicism still maintains the intermediary between the flock and God through their priests. While there are a great number of theological discussions available about the nature of Christianity, the basic stories of his being exalted at birth, of his ministry, the crucifixion and resurrection define the central being of Jesus as the core of the nature of salvation.

Saturday, November 16, 2019

Outdoor-lifestyle retailer Essay Example for Free

Outdoor-lifestyle retailer Essay Executive Summary BBQfun will be the leading outdoor-lifestyle retailer, catering to the growing need for furnishing new and renovated dwellings in the greater Brisbane area. The assortment offer of BBQs, outdoor furniture and BBQ accessories will position BBQfun as best inclass for outdoor-lifestyle retailing. BBQfun will reinvent the way people shop for outdoor-lifestyle products. BBQfun will build its reputation on offering the fullest assortment of products possible in our chosen fields, incorporating both local and imported goods with products sold on easy to manage long-term payment plans. Our after sales service and 3 year guarantees will find traction with a market dominated by low-quality. Situation Analysis BBQfun is close to entering its fifth year of operation. Te initial rollout of stores has been well received, and marketing is now critical to its continued success and future profitability. The store offers wide-ranging outdoor-lifestyle items on easy to manage payment terms and supplies a three year guarantee on every item sold. The basic market need is for quality, fashionable and unique outdoor-lifestyle items that caters to the house-proud needs of our market. Market Summary BBQfun possess good information about the market and knows a great deal about the common attributes of our most prized and loyal customers. BBQfun will leverage this information to better understand who is served, their specific needs, and how BBQfun can better communicate with them. Market Demographics †¢ Accessibility. The patron can gain easy access to the store with minimal wait. †¢ Customer service. The patron will be impressed with the after sales service and Guarantees. †¢ Competitive pricing. All products/services will be competitively priced relative to comparable high-end outdoor-lifestyle lines. Above all, BBQfun believes that easy to access stores with extensive choices in our chosen fields, that are sold on an easy to manage payment plan with a three year guarantee are the keys to our customer’s needs and wants. Market Trends The market trend for outdoor-lifestyle stores is headed toward a more sophisticated and informed customer. The outdoor-lifestyles patron today relative to yesterday is more sophisticated in a number of different ways. †¢ Item quality. The preference for high-quality items is increasing as customers are learning to appreciate the qualitative differences. †¢ Unique. Our patrons appreciate the opportunity to include outdoor-lifestyles in their home that stand out from the mass produced and sold low quality items. †¢ Selection. People are demanding a larger selection of choices, they are no  longer accepting a limited offer in outdoor-lifestyles. The reason for this trend is that within the last couple of years there has been an explosion of media in the form of TV shows and magazines that have promoted exotic and different outdoor-lifestyles. Our patrons no longer need to accept a limited number of options. With more choices, patrons have become more sophisticated. This trend is intuitive as you can observe a more sophisticated patron in larger city markets such as Sydney or Melbourne where there has been more choices available. BBQfun strongly believes that customers are more interested in range of products, after sales service and easy to manage payments than any other issues. These are the reasons that they will shop with us and become loyal patrons. Technological developments with the broadband rollout across greater Brisbane and Australia is opening up significant opportunities for internet shopping and for providing information for our customers about our product range. Market Growth In 2008, the National outdoor-lifestyle market reached $300 million dollars. Outdoor lifestyle sales are estimated to grow by at least 6% for the next few years. This growth can be attributed to several different factors. The greater disposable household income from the two income families, the greater availability of affordable and interesting quality imports with the high value of the Australian dollar and the marketing by popular TV shows like ‘Homes Beautiful’ and ‘Better Outdoor-lifestyles’. Economy Based on economic forecasts, BBQfun assumes that interest rates are staying steady and so will have no affect on disposable income. The same assumption is made about employment levels, where BBQfun assumes that unemployment levels remain the same at 4.7%. Political From research carried out, BBQfun identified that the Government focus and emphasis in future legislative direction will be about ‘growing the economy’ and ‘population base which BBQfun sees as a positive for their business model. There is also a strong push for environmentally sound business practices in the legislative framework. BBQfun, as business operating in Australia, will abide by the law in all its dealings and comply with all legislation that impacts on its business activities. SWOT Analysis The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats facing BBQfun. Strengths †¢ Excellent staff who are highly skilled and knowledgeable about outdoor-lifestyles. †¢ Great retail space that is bright, functional and efficient for a commercial urban district. †¢ High customer loyalty among repeat customers. †¢ Assortment offerings that exceed competitors offerings in quality, range and accessibility. Weaknesses †¢ A limited marketing budget to develop brand awareness due to the lack of critical mass and store cover. †¢ The struggle to continually fund the growing long term repayment plans taken out by our customers. Opportunities †¢ A growing market in a high growth area with a significant percentage of the target market still not aware of BBQfun’s offer. †¢ Increasing sales opportunities outside of our target area – greater Brisbane. Threats †¢ Competition from local independents that can reduce prices as owner operators lower than our staff run stores. †¢ Competition from National chains moving into the Brisbane market. †¢ A slump in the economy reducing customers disposable income spent on outdoor-lifestyles. Competition National Competition †¢ The Yard: has a limited selection but significant depth. All Australian made. No significant marketing or promotion. The price point is high, but the quality of products are quite good. Not in Brisbane. Mostly in Sydney and Melbourne. †¢ BBQ’s R us: Broad range of outdoor-lifestyle products including trinkets and furnishings. Lots of cheap imports. Concentrating on established markets. Strong in the replacements segment. Not in Brisbane. Mostly in Melbourne and Adelaide. †¢ Outdoorz: Large operations of only a few stores per city. Mass markets outdoor lifestyles at good value prices. No imported goods. Extensive advertising. Low to medium quality. Not in Brisbane. Strong in the replacement segment rather than new and refurbished  dwellings. Strong in other capital cities. Local Competition †¢ All independents. These stores are owned by individual owner operators. Ranges vary according to owner preferences. Very little imports. Mostly retailing Australian manufactured goods. Collectively their average item sale price is $250, have a market share of 48%, and are growing at about 8% per year. BBQfun do not see the competitors changing their marketing strategy or product offer in the foreseeable future. Growth and Share Analysis New dwellings – growth in potential customers 10%. Estimated Brisbane customer numbers in 2010 is 95,000. Renovations – growth in potential customers 7%. Estimated Brisbane customer numbers in 2010 is 35,000. Replacement – growth in potential customers 5%. Estimated Brisbane customer numbers in 2010 is 120,000. Service Offering BBQfun has created a outdoor-lifestyles range of retail products that are differentiated and superior to competitors. Customers can see the quality of the product as it is displayed in the stores. The following are characteristics of the product: 1. BBQfun’s credit offer is backed by a top tier bank. 2. Imported products make up 33% of the assortment. 3. The 3 year guarantee is unique in the market place. 4. Broadest possible range in chosen fields. BBQfun’s prides itself on providing service that is on par if not better than any of the local independent stores and far in excess of the national chains. BBQfun will ensure that all aspects that are involved in the delivery of satisfaction to the customer will work using an integrated approach. At a GlanceThe Prototype BBQfun Store: †¢ Location: a commercial, suburban neighbourhood, or urban retail district. †¢ Design: bright and functional. †¢ Size: 1,000 to 1,500 m2. †¢ Employees: 15 to 20 full time plus casuals †¢ Types of transactions: 60% cash, 40% on long term repayment plan. Keys to Success Location. BBQfun’s site selection criteria are critical to success. Scott Bremmer, former partner of an international chain, helped us identify the following site selection criteria: †¢ New dwelling populations. †¢ Shopping patterns requiring easy access. †¢ Customer car parking counts. Critical Issues BBQfun is still in the speculative stage as a possible franchise concept or joint venture. Its critical issues are: †¢ Committed to sales growth which allows for greater options in import assortments and in reduced price with volume buys. This will promote our uniqueness and contribute to improved profit margins. †¢ Continue to finance the easy manage long term repayment plan for customers. †¢ Locate in easy access sites close to the growing markets in new dwelling development. Marketing Strategy BBQfun’s advertising budget is set at $250,000 for the year. The advertising program will target local letter-box drops, radio and magazines. BBQfun’s will do direct mail and local advertising, with coupon inserts in the BrisNews magazine likely to be the most successful of the campaigns. BBQfun will try to get articles about BBQfun into the BrisNews magazine. Previous features in the BrisNews magazine has seen a dramatic increase of sales immediately after the article was published. Mission BBQfun’s mission is to provide customers with the most extensive assortment of quality outdoor-lifestyle products available in the market. Our after sales service is second to none supported by our easy to manage long term repayment plans which make unique, imported and high quality outdoor-lifestyle affordable to all. BBQfun exist to attract and maintain outdoor-lifestyle customers wishing to purchase products that give our customers pride in their homes. Our services will exceed the expectations of our customers. Marketing Objectives 1. Increase sales from $15million per year to $20million per year in the next  three years 2. Increase our loyalty customers list from 10,000 to 16,000. 3. Establish brand recognition in Brisbane so that at least 2 in 3 people recognise our brand in a random survey taken in 18 months time. 3.3 Financial Objectives 1. A double-digit growth rate for each future year. 2. Reduce the overhead per store through disciplined management of expenses. 3. Continue increase our gross profit margins. Target Marketing The market can be segmented into three target populations: †¢ New dwellings – generally want to purchase entire suites. Typically shopped as couples. Price sensitive to a point but co-ordination is the highest priority. †¢ Renovations – demand for high quality and different items. Unique and exotic over rides price concerns. †¢ Replacement – basic functional products that replace and broken or worn item. Single shopper. Cheap price required. The BBQfun customers are mostly aged between 20 and 50, making up 50% of the new and renovated dwelling market. Outdoor-lifestyle stores have been very successful in stand alone, extensive car park access, close to new housing estates being established. These areas have families who have household disposable incomes of over $40,000 per year. Combining several key demographic factors, BBQfun arrives at a profile of the primary customer as follows: †¢ Sophisticated people who are house proud. †¢ Shoppers who will drive to an easy to access store. †¢ A customers who requires payment plans to spread their commitment over an extended period. †¢ Renovators and new home builders †¢ 20-50 year olds Positioning BBQfun will position itself as a broad assortment, quality, unique outdoor-lifestyle retailer. Brisbane consumers who appreciate high-quality and uniqueness will recognize the value and unique offerings of BBQfun. Patrons will be single as well as families, ages 20-50. BBQfun’s positioning will leverage their competitive edge: †¢ Product. The product will be wide ranging, quality and unique. It offers the house proud customer a different  option from the cheap mass produced offer prevalent in the market †¢ Service. BBQfun offer the only 3 years guarantee in the market. Our easy play payment scheme is just what our mortgage repaying customers welcome. Our experienced staff can assist with product knowledge second to none in the industry. By offering a superior service in range and uniqueness, BBQfun will excel relative to the competition and achieve our objectives. Strategy Pyramids The single objective is to position BBQfun as the premier outdoor-lifestyles store in the greater Brisbane area, commanding a majority of the market share within five years. The marketing strategy will seek to first create customer awareness regarding their services offered, develop that customer base, and work toward building customer loyalty and referrals. The message that BBQfun will seek to communicate is that BBQfun offers the widest, most exotic, easy access outdoor-lifestyle products in Brisbane. This message will be communicated through a variety of methods. The first will be direct mail. The direct mail campaign will be a way to communicate directly with the consumer. BBQfun will also use ads and inserts in Brizzy magazine.The last method for communicating BBQfun’s message is through a grassroots PR campaign. This campaign will invite people from Brizzy for lunch to get articles written about BBQfun into the news. Because of this level of effectiveness and low/zero cost, BBQfun will work hard to get press in the Brizzy. BBQfun also believe that the local patrons far prefer to receive information from the store via flyers in the letterbox. Marketing Mix BBQfun’s marketing mix is comprised of these following approaches to pricing, distribution, advertising and promotion, and customer service. †¢ Pricing. While BBQfun will price at comparable prices for comparable quality, it will not be cheap. We push value over cheap and back this up with a 3 year guarantee. †¢ Distribution. BBQfun products will be distributed through a chain of retail stores which customers can access easily via the large car parking arrangements. †¢ Advertising and Promotion. The most successful advertising will be ads and inserts in the Brizzy as well as a PR campaign of informational articles and reviews also within the Brizzy. Promotions will take the form of in store entertainment and competitions with prizes to exotic overseas destinations. †¢ Customer Service. BBQfun’s philosophy is  that whatever needs to be done to make the customer happy must occur, this investment will pay off with a fiercely loyal customer base who is extremely vocal to their friends with referrals. Product development It is envisaged that new products will be developed on a regular basis in line with changes in customer taste which is targeted at every 12 months. The plan for product testing is to engage market research firms. By getting feedback from these firms, changes can be made or products ‘canned’ so that only tested and proven products make it onto the store assortment list. Marketing Research During the initial phases of the marketing plan development, several focus groups were held to gain insight into a variety of patrons of outdoor-lifestyle stores. These focus groups provided useful insight into the decisions, and decision making processes, of consumers. An additional source of market research that is dynamic is a feedback mechanism based on a suggestion card system in store. The last source of market research is competitive analysis/appreciation. BBQfun management will continually visit local outdoor-lifestyle stores for two reasons. The first is for competitive analysis, providing BBQfun with timely information regarding other store’s service offering. The second reason is that local business owners, are often part of an informal fraternal organization where they support each others business. Financials, Budgets, and Forecasts This section will offer a financial overview of BBQfun as it relates to the marketing activities. BBQfun will address Break-even Analysis, sales forecasts, expense forecasts, and how those link to the marketing strategy. Break-even Analysis The Break-even Analysis indicates that $1.1 million in sales per year will be needed to reach the break-even point. Fixed costs are estimated at $150,000. Variable costs are 40% of sales, therefore sales of $1.0 million will be sufficient to pay for the fixed and variable cost. Sales Forecast The first year of the plan will be used to get the cafe up and running. By year two things will get busier. Sales will gradually increase with profitability being reached by the beginning of year two. Gross profit is  anticipated at 50%. Ongoing sales forecasting will be to use the services of Cannon’s Consultants who will advise on all aspects of the marketing function that BBQfun will be engaged with. Cannons will also be given access to the marketing cost data so that they can periodically examine and validate marketing costs in line with industry benchmarks. They have always been the preferred consultants because they are locally based unlike the national group of consultants, Brown Holingsworth, based in Melbourne.

Thursday, November 14, 2019

A Visit to the Bristol Caverns in Tennessee :: Tourism

A Visit to the Bristol Caverns in Tennessee The Bristol Caverns are over 200,000,000 years old and were used as a secret way of travel for the Cherokee Indians (http://www.tenntrips.com). Being located in Bristol, Tennessee, the caverns are a part of the Appalachian Mountain Region. The Bristol Caverns are underground and considered a historical monument. During your visit to the caverns you can learn about history, while getting your exercise, at an affordable price. The Bristol Caverns are open all year around, except for on holidays, and the time that you are able to visit is subject to change during different seasons. You can visit the Bristol Caverns from 9a.m.-5p.m. on Monday through Saturday and from 12:30p.m.-5p.m. on Sundays. It is suggested that you call before attempting to go to the Bristol Caverns because of the number of tourists. (http://www.bristolcaverns.com). The drive from the ETSU campus to the caverns takes about forty-two minutes. In order to get to the Bristol Caverns you can start on 11E, get off at the Bluff City exit, take it to 394, turn right onto 435, and you will then see the Bristol Caverns on the left. Upon arrival you will be expected to pay an admission fee of $9.00, which can change, according to age. The Bristol Caverns offers special rates and tours for groups interested in touring. One of these group opportunities, "Wild Tours" (http://www.bristolcaverns.com), gives groups the chance to explore parts of the ca ve normally not seen, provided a guide is present. The entire tour requires a lot of walking, so wearing tennis shoes is recommended. Dress prepared for a cool environment because while inside the cave you will experience temperatures from 50-60 degrees. As you walk along the tour of the Bristol Caverns, a tour guide will inform you about the history of the cave: such as the original entrance place to the caverns used by the Cherokee Indians and how an early pioneer would store his fruit in the cave for extended freshness (tour guide). While the guide leads you through the cave of the caverns, you can view many formations and scenes. The formations are called stalagmites and stalagtites, which are created by the moisture and minerals in the cave hardening. One inch of these formations lengths can take from 150-300 years to form (tour guide). During the tour you will venture through different levels of the cave.

Monday, November 11, 2019

Grief Therapy: Nature and application Essay

Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Bereavement is viewed as a normal part of human experience and considered as well as a vital aspect to the human state. Many of those who experience the loss of a loved one receive support and care from significant others and friends. A marginal number of bereaved people face critical and at times lasting consequences while the rest of the majority manages to prevail over their grief in the course of time. Those who find this time of bereavement and mourning incapacitating therefore need professional therapeutic help (Corr, 1999). A lot of those Psychotherapeutic interventions for bereavement differ extensively, and comprise individual and group techniques. Among the numerous intervention programs which were devised to diminish the anguish and distress connected with mourning is grief therapy and has been reviewed for its effectiveness. This paper outlines the use of grief therapy, the statistics surrounding its use, such as how prevalent grief therapy is, the populations which utilize it and to what degree it helps resolve issues and other relevant matters to grief therapy. Discussion   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Who uses grief therapy? Social worker Dennis M. Reilly states, â€Å"We do not necessarily need a whole new profession of . . . bereavement counselors. We do need more thought, sensitivity, and activity concerning this issue on the part of the existing professional groups; that is, clergy, funeral directors, family therapists, nurses, social workers and physicians† (Worden 1991, p. 5). Trained therapists may be physicians, junior hospital or clinical medical students. Barclay et al (2003) were able to study general practitioners in Wales to ascertain how well prepared they are to care for the dying.  Ã‚   It is likely then that although there are several available professional therapists, with various support groups sprouting these days, help for the sufferer is no longer elusive. Where is grief therapy conducted and in what format? Grief therapy by and large is carried out in a constrained area (usually an office setting). These areas may be located in hospitals (for both inpatients and their families and for outpatients), mental health clinics, churches, synagogues, chemical dependency inpatient and out-patient programs, schools, universities, funeral home aftercare programs, employee assistance programs, and programs that serve chronically ill or terminally ill persons. Additional sites might include adult or juvenile service locations for criminal offenders. Private practice (when a counselor or therapist works for herself) is another opportunity to provide direct client services (Barclay et al., 2003).    When Is Grief Counseling or Therapy Needed? Based on studies by many experts, including John Jordan, grief counseling and grief therapy techniques are put to test and redesigned by new research. In their article published in the journal Death Studies, Selby Jacobs, Carolyn Mazure, and Holly Prigerson state, â€Å"The death of a family member or intimate exposes the afflicted person to a higher risk for several types of psychiatric disorders. These include major depressions, panic disorders, generalized anxiety disorders, posttraumatic stress disorders; and increased alcohol use and abuse† (Jacobs, Mazure, and Prigerson 2000, p. 185). They encourage the development of a new Diagnostic and Statistical Manual of Mental Disorders (DSM) category entitled â€Å"Traumatic Grief,† which would facilitate early detection and intervention for those bereaved persons affected by this disorder. Researcher Phyllis Silverman is concerned that messages dealing with the resolution of grief, especially a new category entitled â€Å"Traumatic Grief,† may do more harm to the mourner. She states, â€Å"If this initiative succeeds (‘Traumatic Grief’), it will have serious repercussions for how we consider the bereaved—they become persons who are suffering from a psychiatric diagnose or a condition eligible for reimbursed services from mental health professionals† (Silverman 2001). She feels the new DSM category may help provide the availability of more services, but believes it is important to consider what it means when predictable, expected aspects of the life cycle experience are called â€Å"disorders† that require expert care. When one thinks of grief counselors and grief therapists one is again reminded that grief and bereavement is a process, not an event. How do persons cope and adapt? Grief counseling or grief therapy intervention can be useful at any point in the grief process, before and/or after a death.  Ã‚   Grief counseling and therapy do not only begin after death. Then again, is this actually accurate? According to clinician, researcher and writer Therese Rando, Anticipatory grief is the phenomenon encompassing the process of mourning, coping, interaction, planning, and psychosocial reorganization that are stimulated and begun in part in response to the awareness of the impending loss of a loved one and the recognition of associated losses in the past, present, and future. It is seldom explicitly recognized, but the truly therapeutic experience of anticipatory grief mandates a delicate balance among the mutually conflicting demands of simultaneously holding onto, letting go of, and drawing closer to the dying patient. (Rando 2000, p. 29) Based also on in-depth studies made by Schut and Stroebe, grief therapy, when applied soon after bereavement may not alleviate but instead render therapy ineffective or else even interfere with the â€Å"normal† grieving manner (p.141,2005).. These scholars further say â€Å"intervention is more effective for those with more complicated forms of grief.† This is further confirmed from expert psychotherapist-researcher Worden who believes grief therapy is most proper in conditions that fall into three types: (1) The complicated grief reaction is manifested as prolonged grief; (2) the grief reaction manifests itself through some masked somatic or behavioral symptom; or (3) the reaction is manifested by an exaggerated grief response. People experiencing this kind of bereavement may not be that easy to recognize hence diagnostic techniques are crucial tools for the practitioner (Zisook, 2000). Grief therapy is not for everyone and is not a â€Å"cure† for the grieving process, Worden concludes.    Recent investigations as to the efficacy of therapy or interventions were made in response to criticisms made a decade ago by Robak (p.701-702, 1999). He held that the bereavement research field failed to provide empirical studies on psychotherapy and counseling. According to Schut and Stroebe (p.142), researchers must determine that the psychological remedies or therapies for bereaved persons have been demonstrated to be successful in controlled research with a delineated population. However, in the area of grief counseling and therapy, â€Å"†¦well-established interventions (i.e. those well-described and transferable, with treatment manual, tested, replicated and found effective, and accompanied by indications and counter-indications) are not available. This is largely based on stringent criteria adopted for efficacy studies (p.143). This implies that sources for the use of grief therapy, its efficacy and who practices this treatment program is therefore limited. As Schut and Stroebe (p.146) declare â€Å" †¦ although small steps in the right direction are now being taken, this fundamental message still holds; to create a body of sound scientific knowledge , the research agenda for the future must expand the number of well-designed and executed empirical studies on the efficacy of bereavement intervention. Synthesis and Conclusion  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There is a major new †Report on Bereavement and Grief Research† made by the Center for the Advancement of Health which settled, †A growing body of evidence indicates that interventions with adults who are not experiencing complicated grief cannot be regarded as beneficial in terms of diminishing grief-related symptoms.† The report indicated that there is very little support for the effectiveness of interventions like crisis teams that call on family members within hours of a loss, self-help groups that seek to foster friendships, efforts to show the bereaved ways to work through grief and a host of other therapeutic approaches believed to help the bereaved (The New York Times, Oct.9, 2006). Counseling and therapy are opportunities for those who seek support to help move from only coping to being transformed by the loss—to find a new â€Å"normal† in their lives and to know that after a loved one dies one does not remove that person from his or her life, but rather learns to develop a new relationship with the person now that he or she has died. In A Time to Grieve: Mediations for Healing after the Death of a Loved One (1994) the writer Carol Crandall states, â€Å"You don’t heal from the loss of a loved one because time passes; you heal because of what you do with the time† (Staudacher 1994, p. 92). Even when bereavement therapy is needed, however, the benefit may depend on the approach used. For example, most bereavement groups focus on emotional issues. These are most helpful to women. But men tend to grieve differently, and they are more likely to benefit from an approach that focuses on their processes of thinking. Caring friends and relatives often coax those who have just suffered the loss of a loved one to seek professional help, either by taking part in a bereavement group or through individual psychotherapy. But Dr. Robert A. Neimeyer, professor of psychology at the University of Memphis, editor of the scientific journal Death Studies and chairman of the committee that prepared the new report, said in an interview: †Not everyone requires the same thing. Dealing with grief is not a ‘one size fits all’ proposition.† Moreover, Dr. George Bonanno, psychologist at Columbia’s Teachers College, has found that the bereaved who naturally avoid emotions should not be forced to confront grief. Even three years later, such people show no traumatic consequences as a result of suppressing it, he reported. In more than half the cases, Dr. Neimeyer explained, far more useful than therapy to the bereaved are the empathy and emotional and physical support that friends, relatives and caring people in the neighborhood and at work can provide in the first weeks and months after a death. Only when grieving is †complicated† — intense and protracted, associated with deep unrelieved depression and interfering with normal enjoyments, life tasks or an ability to work — is there a clear-cut need for grief therapy, Dr. Neimeyer said. Dr. Hansson of Tulsa observes that many people who experience complicated grief have neither faced their losses nor allowed themselves to work through the emotions that naturally ensue. If, months down the road, a bereaved person is still grieving intensely, therapy should be sought, Dr. Neimeyer said. Among the hallmarks of complicated grief he listed are †intrusive thoughts about the deceased, recurrent images of how the person died, a continual quest to reconnect with the deceased, corrosive loneliness, feeling purposeless and empty, difficulty believing the death ever happened and feeling that the world cannot be trusted. Treating people with these symptoms is important because their unresolved grief can have serious, even life-threatening health consequences, including high blood pressure, stroke, heart attack, substance abuse and suicide. †Such people can literally die of a broken heart,† Dr. Neimeyer said.   Ã‚   Perhaps the most revealing study of the varying courses of bereavement was undertaken by Dr. Bonanno, Dr. Camille B. Wortman, a psychologist at the State University of New York at Stony Brook, and six co-authors. They evaluated 1,532 people (all married, with at least one partner of each couple over age 65), then followed them for up to eight years. When a spouse died, they assessed the bereavement experiences of the widow or widower over time. This is what they found: 1) Forty-six percent of the survivors were †resilient.† They experienced transitory distress, but scored low in depression both before the death and at 6 and 18 months after losing their spouses. 2) Eleven percent followed a common grief course, with rather severe depression at 6 months that had largely disappeared by 18 months. 3) Sixteen percent, who were not initially depressed, nonetheless were devastated afterward, experiencing prolonged depression. 4) Eight percent were chronically depressed beforehand, with the depression worsened by the death. 5)But 10 percent who had been depressed before the death did very well afterward, perhaps because they had been in bad marriages or were relieved from the burdens of taking care of ill spouses. 6) The remaining 9 percent did not fit into any category. , people may require very different therapy or no therapy at all.†Ã‚   The available evidence therefore, points out that interventions for individuals at risk for complications of bereavement may result in some benefit for a short while. However, the findings are inconsistent and they vary based on the factors such as the gender of participants and whether they were first screened before participating in the studies, which appears to increase the likelihood that the interventions would be successful (e.g. Schut et al., 2001). The concepts of complicated grief are fairly recent in bereavement research and this is the reason that no controlled studies exist that pertains directly to its treatment (Jacobs & Prigerson, 2000, p.479). References Casarett D, Kutner JS, Abrahm J, et al: Life after death: a practical approach togrief and bereavement. Ann Intern Med 134 (3): 208-15, 2001. Corr, Charles A. â€Å"Children, Adolescents, and Death: Myths, Realities and Challenges.† Death Studies 23 (1999): 443–463. Bonano GA, Boerner C, Wortman B.: resilient or at Risk? A 4-year study of Older Adults Who initially Showed High or Low Distress following Conjugal Loss. J. Gerontol B. Psychol.Sci.Soc. Sci, March 1, 2005; 60(2):p67-p73. Hansson R., Stroebe M: Grief, Older Adulthood. In: Gullota T, bloom M (eds): Encyclopedia of Primary Prevention & health promotion. New York: Plenum, 2003, pp.515-521. Jacobs S & Prigerson H. (2000) .Psychotherapy of traumatic grief: a review of evidence for psychotherapeutic treatments. Death Studies, 24, 479-495. Jacobs, Shelby, Carolyn Mazure, and Holly Prigerson. â€Å"Diagnostic Criteria for Traumatic Grief.† Death Studies 24 (2000):185–199. Neimeyer R. (2000).Searching for the meaning of meanings: grief therapy and the process of reconstruction. Death Studies,24:531-558. Neimeyer, Robert. Lessons of Loss: A Guide to Coping. New York: McGraw-Hill, 1998. Rando, Therese A. Clinical Dimensions of Anticipatory Mourning. Champaign, IL: Research Press, 2000. Rando TA: Treatment of Complicated Mourning. Champaign: Research Press, 1993. Schut H, Stroebe M, van den Bout J, & Terheggen M, (2001). The efficacy of bereavement interventions: Determining who benefits. In Stroebe, M et al.eds., Handbook of bereavement: consequences, coping, and care. Washington, D.C.: American Psychological Association, pp. 705-737. Schucter SR, Zisook S: Treatment of spousal bereavement: a multidimensional approach. Psychiatr Ann 16 (5): 295-306, 1986. Staudacher, Carol. A Time to Grieve: Mediations for Healing after the Death of a Loved One. San Francisco: Harper San Francisco, 1994. Stroebe, Margaret, and Henk Schut. â€Å"The Dual Process Model of Coping with Bereavement: Rationale and Description.† Death Studies 23 (1999):197–224. Worden JW: Grief Counseling and Grief Therapy. New York: Springer Publishing Company, 1991. The New York Times, Oct.9,2006 Zisook S & Schuchter S. (2001). Treatment of the depressions of bereavement. American Behavioral Scientist, 44(5);782-797. Zisook S: Understanding and managing bereavement in palliative care. In: Chochinov HM, Breitbart W, eds: Handbook of Psychiatry in Palliative Medicine. Oxford: Oxford University Press, 2000, pp 321-34.

Saturday, November 9, 2019

Interim Report IDBI Federal Essay

Problem statement: To study workmen compensation in IDBI and determine the satisfaction level of employees. Description of the Project: Reward system is a tool by which employee can attract, motivate, and retain employees. It involves everything the employee perceives to be of value resulting from the employment relationship successful. The reward system consists of many components out of which â€Å"Compensation† is one the most the important factor in employee satisfaction. Organization try to understand the type of compensation required for each of the employees and the one which has high impact on the system. Research Objective: Employee’s preference towards total rewards system depends on one’s perception and the motivation level he has achieved in life. Various theories have been incorporated to justify the preference. The theories are explained in Literature review. Based on the problem definition, we formulated our hypothesis. * Objectives of the Project: To study the workmen compensation in IDBI -Primary objectives: The main task of the project is to identify: * The various compensations offered to workmen in IDBI and policies used to evaluate various compensations. * The satisfaction level of employees with their compensation at IDBI. -Secondary objectives: * Is there any preference given to compensation by employees at any level of choosing job. * How compensation help organization to retain and attract employees. * Methodology: * Primary Data: the main data collection will be done by surveys on the present as well as past employees if possible. * Secondary Data: the secondary data will be as provided by the company guides through their records and manuals. Hypothesis 1: Employees are satisfied by the timely compensation provided to them under various circumstances by the IDBI. Hypothesis 2: Employees are not satisfied by the timely compensation provided to them under various circumstances by the IDBI. The research is restricted to IDBI employees only, the population size consist of all the employees present in the organization. We shall try to involve the response of every employee. The various theories which help us to understand the satisfaction and retention level of employees in the organization are: The motivational theories which were crucial for this kind of study were Maslow’s need Hierarchy and Herzberg’s two-factor theory * Maslow Need Hierarchy: People are motivated by inner needs. Needs form a hierarchy from most basic to higher order. The value of compensation will depend on the level of pyramid at which the person is residing. * Herzberg’s two factor theory: Employees are motivated by two ways of motivators: Hygiene factor and satisfiers. Hygiene factors in their absence prevent behaviors but their presence cannot motivate performance. Satisfiers such as recognition, promotion and achievement motivate performance. According to Maslow’s hierarchy of needs the person who has achieved the levels of physiological needs and safety would be motivated by other factors. For the people at level 3 may not consider monetary rewards as driving force. Therefore there are chances that employees will not take compensation into matter for changing their jobs. Reward system is a tool by which employee can attract, motivate, and retain employees. It involves everything the employee perceives to be of value resulting from the employment relationship successful. The reward system consists of many components out of which â€Å"Compensation† is one the most the important factor in employee satisfaction. Organization try to understand the type of compensation required for each of the employees and the one which has high impact on the system. Introduction * Insurance sector in India In India, insurance has a deep-rooted history. Insurance in various forms has been mentioned in the writings of Manu (Manusmrithi), Yagnavalkya (Dharmashastra) and Kautilya (Arthashastra). The fundamental basis of the historical reference to insurance in these ancient Indian texts is the same i.e. pooling of resources that could be re-distributed in times of calamities such as fire, floods, epidemics and famine. The early references to Insurance in these texts have reference to marine trade loans and carriers’ contracts. The insurance sector in India has grown at a fast rate post-liberalization in 1999. In the last decade, total premium grew at a CAGR of 25% and reached a total of $67 billion in 2010. Indian Life insurance industry (which contributes 88% of total Life and General insurance premium in India) has emerged as the 9th largest life insurance market in the world. Yet, Insurance penetration (measured as ratio of premium underwritten to GDP) was only at 5.2 % in 2010 – significantly lower than Asian peers like South Korea, Taiwan, Japan and Hong Kong which boast an insurance density greater than 10%. With low insurance penetration levels, growth potential remains promising. More importantly, the pace and nature of growth will likely see a change where new behaviors and dynamics of demand and supply will apply. On the demand side, growth is being fuelled by the growing population base, rising purchasing power, increased insurance awareness, increased domestic savings and rising financial literacy. The suppliers are correspondingly playing a market making role as competition heightens and differentiation become necessary for profitable growth. The major insurance companies in India and their market share is as follows– Initially there were only two insurance companies that operated the insurance sector in India, namely, Life Insurance Corporation of India (LIC) and the other General Insurance Corporation of India (GIC). On December 2000, the subsidiaries were declared independent and began to operate as independent as independent insurance companies. According to statistics the life insurance premiums and general insurance premiums accounts to 2.5% and 0.65% of India’s GDP respectively * Role of HR in Insurance Industry The Human Resources function in the insurance industry is of utmost important. The business of acquiring clients, providing proper awareness and converting them into customers thoroughly depends on the sales force. India being a developing nation, majority of households do not have disposable income. There is a shift in customer loyalty in no time owing to the digital revolution. The population that has enough disposable income at hand also requires proper financial advice. The sales person, hence, need not only be well versed with the art of selling but also needs to be sound with financial knowledge about the products and its implications. Thus acquiring talent and retaining it is a major concern in this industry. The reason being a multifaceted personality is required to work for the company. The major compensation provided to these employees is often variable which keeps them on the edge of performing better every day. * Introduction (Company) IDBI Federal Life Insurance Company Ltd is a joint venture of IDBI Bank, Federal Bank and Fortis (Ageas) Insurance International holding 48%, 26% and 26% stake respectively. With the Insurance Regulatory and Developmental Authority (IRDA) setting regulations to protect the interest of the customers, the insurer companies need to maintain a capital structure in the form of solvency ratio. A higher solvency ratio will lead to the company with a higher surplus. As per the Annual Report 2011-12 released by IRDA, IDBI Federal holds a high solvency rate of 6.61 in March 2012. With a very high solvency rate which is second among all the private and public life insurers of India IDBI Federal poses as a healthy and safe insurer. As on March 2013, there are 10 products in the rack of IDBI federal. They are Bondsurance, Group Microsurance, Childsurance, Healthsurance, Homesurance, Incomesurance, Lifesurance, Loansurance, Termsurance, and Wealthsurance.

Thursday, November 7, 2019

Analysis of Nestlé’s Business Environment The WritePass Journal

Analysis of Nestlà ©Ã¢â‚¬â„¢s Business Environment Company Overview Analysis of Nestlà ©Ã¢â‚¬â„¢s Business Environment ). To sustain this success and thus maintain leadership in its market, the company must often audit and review its strategic position in light of changing factors in its business environment. This paper undertakes this strategic assessment employing the PESTLE framework of analysis. PESTLE analysis The PESTLE framework is a strategic tool used to measure market potential and situation of company (David, 2009). It focuses on factors in the external environment which encompass effects from the political, economic, social, technological, legal and environmental spheres. Political factors With operations spread out across the globe, Nestlà © is liable to political influences unique to various jurisdictions including applicable laws and regulations governing business operations, as well as stringent international health and safety requirements of significance in the food and nutrition sector, such as the ISO 9002 and HACCP (Hazard Analysis Critical Control Point) preventative food safety systems. The primary goal of these regulations is the protection of consumers from poor quality, potentially health averse/harmful products (Hill, 2006). The company has suffered challenges related to contamination of its products and poor quality supplies which have led to product recalls and market concern. This has hurt the company’s image and impacted sales as well as challenging it with regard to quality control (Nestlà ©, 2013). The company has responded appropriately to address these, to ensure quality and safeguard confidence in its products (Jones, 2012). For successf ul engagement internationally, Nestlà © should endeavour to meet these expectations and to conform to the requisite legislations and regulations applicable. Economic factors The global business environment has recently been significantly hindered by economic setbacks due to downturn and global recession. These have adversely affected demand for products through its effect on consumer spending. However, recovery has been swift and the continuing globalization and consolidation has further enhanced growth and demand for product with the convergence in consumer tastes and preferences globally (Hanson et al., 2011). The rise in emerging market economies portends surplus buying power, as well as economies of scale which proffer added economic advantage (Vandewaetere, 2012). The leverage of huge resource capital and RD capability into continual introduction and redesign of products enables Nestlà © to strengthen its competitive advantage. Through the localisation of operations in over 100 countries across the globe, the company manages to address the impact of foreign currency fluctuations on import and export aspects of trade (Jones, 2012). Social factors As a producer of finished consumer goods, Nestlà © is hugely dependent upon customer satisfaction and desirability of its product range to achieve success (Jones, 2012). The company, thus, chooses to embark on huge spending in its competitive sectors to maintain its brand image and to enhance product desirability. Competitive advantage in the sector requires continuous research and development leading to the frequent introduction of new products and redesign of products (Interbrand, 2013). This is a significant strength of Nestlà © and among the notable factors upon which its industry, sector or market leadership is based (Nestlà ©, 2013). There is an increasing trend towards healthy eating which is increasing demand for healthier food products. This is laden with potential to affect product lines such as chocolate drinks (Jones, 2012). The company has taken specific steps such as the acquisition of specialised start-ups, and successful partnerships to meet the needs of health conscious consumers and thereby to take advantage of emerging market trends and opportunities (Vandewaetere, 2012). Nestlà © is therefore considered to be well adjusted to its market segments given its focus on this growth driver as well as its focus on popularly-positioned products which aims to provide a brand to meet every need. Its more than 8,000 brands enable it to achieve this strategic focus and to compete successfully against corporate rivals (Interbrand, 2013). Technological factors The fast pace of technological development and associated capabilities portend significant challenge for competitiveness in modern industry. Nestlà © has endeavoured to keep up through enormous investments in research and development to enhance its capability, as well as process efficiency which have enabled its successful differentiation and enhanced competitiveness (Nestlà ©, 2013). However, the company still experiences challenges in its quality control with its inability to provide consistent quality in food products hurting company image and affecting sales (Jones, 2012). The company’s response in this regard has been quite appropriate enabling it to weather this challenge successfully. It has endeavoured to ensure quality in the foregoing and to safeguard confidence in its products through its seal of guarantee initiative (Interbrand, 2013). Environmental factors Nestlà © is involved in numerous programs aimed at making the company more eco-friendly which are inherent in its CSR initiatives. However, the company is criticised for its weak approach and over the effectiveness of their programs (Jones, 2012; Interbrand, 2013). With the scale of their operations across the globe and massive quantity of output, it is imperative that the company should enhance focus on its environmental impact which is a notable concern in modern industry. This factor has capacity to ruin reputations and affect performance (Hill, 2006). Legal factors Global operations in diverse jurisdictions require astute legal capabilities which Nestlà © seems to be endowed with. The company’s successful operations in over 100 countries attest to this giving it an edge in unmatched geographical presence in the industry. It also has notable competency in mergers and acquisitions which have enabled it to diversify and to successfully enter new markets thereby sustaining its competitive edge (Vandewaetere, 2012). Major challenges affecting the company Three major challenges are identified and explored to gauge their effect and to find out ways in which they might be addressed. Quality of products and supplies A major challenge with huge capacity for adverse impact on Nestlà ©Ã¢â‚¬â„¢s business potential concerns the quality of products delivered and thus the quality control schemes for its products. There have been instances of contamination of products as well as poor supplies which have led to a number of product recalls from the market (Interbrand, 2013). This challenge is fundamental particularly with regard to operations in the food and nutrition industry which is subject to stringent quality, as well as health and safety regulations. The company is subject to a high bargaining power of customers for the most part due to the availability of a wide range of substitute and alternative products in the market and fierce competition from worthwhile rivals (Carpenter and Sanders, 2007). Flouting of health and safety regulations also portends risk for operations in various jurisdictions and may lead to bans in markets and/or restrictions on the use of concerned products. This would definitely be a hindrance to business and would not only adversely impact sales but also would hurt company image and brand positioning which are vital intangible assets in a highly competitive market (Hanson et al., 2011). To reduce the negative impact of this challenge, the company needs to tighten its quality control procedures and schemes for products and also needs to enforce stringent procedures in the choice of suppliers and in the procurement of raw food items from them (Interbrand, 2013). This would not only guarantee conformance with requisite legislation but would also ensure that quality is maintained and adhered to across the entire supply chain. Also essential are measures to ward off loss of consumer trust and drop in confidence in products offered. Assurances in this regard are critical for the maintenance of brand image and reputation, and as well serve to guarantee product performance in the market (Jones, 2012; Vandewaetere, 2012). Weak implementation of eco-friendly initiatives Nestlà © pursues eco-friendly initiatives as constituent in its corporate social responsibility (CSR). Yet, these initiatives have been subject to extensive criticism over weakness in its approach and over the effectiveness of their programs (Vandewaetere, 2012). Environmentally friendly initiatives are particularly of concern for such entities as Nestlà © given their scale of operations across the globe and quantity of product output considering its 8,000 product brands (Interbrand, 2013). The primary objective of the company is the delivery of the best quality in everything from primary produce, choices of suppliers and transport, to recipes and packaging materials (Nestlà ©, 2013). However, every stage in its supply chain is bound to have adverse environmental impact which is a notable concern in modern industry given the drive to environmental responsibility. Disregard of such concerns exposes the company to risks to reputation which could have a direct impact on performance ( Hanson et al., 2011). Increasing trend towards healthy eating With the rise in diseases associated with sedentary lifestyles, food choices, and eating habits, there has emerged global awareness of their impacts on individual health. This has engendered health consciousness and regard for choice of foods and their nutritive value or possible consequences. This has led to a trend towards healthy eating which continues to drive consumer preference and demand for healthier food products (Luthans and Doh, 2012). Such a trend is bound to affect popular product lines, such as chocolate drinks, that Nestlà © offers impacting demand and therefore market performance (Vandewaetere, 2012). In its consumer goods business, Nestlà © is hugely dependent upon customer satisfaction and desirability of its products to achieve success. It is thus immensely susceptible to market dynamics and trends such as eh above which it can do very little to control and manage (Kazem and Richard, 2008). The problem is further exacerbated by the emergence of social media and global networking through the internet which continues to drive globalization and which is causing a global convergence of consumer tastes and preferences (Hanson et al., 2011; Luthans and Doh, 2012). To counter this challenge, the company needs to embark on initiatives to develop a healthier range of products to cater to health conscious consumers and thereby to take advantage of the emerging trend and opportunities. Nestle should be keen to note the various dynamics and their impact on performance, and should develop flexibility which would enable faster response and adaptability to changes in the market (Jones, 2012). With a sound financial resource base, it is prudent for the company to pursue mergers and acquisitions, which it has done quite successfully, leveraging on its competence in that regard (Vandewaetere, 2012). This way, it is able to hasten its learning curve and guarantee success of initiatives (David, 2009) particularly in light of the fact that the company has an immense range of brands and a complex operational matrix which are in themselves quite a challenge to manage successfully. Conclusion Several factors affect Nestlà © in its international operations among them political, economic, social, technological, as well as environmental and legal factors, which are significant influences determining the success of operations in modern business environment. Three particular challenges are identified as having substantial impact on Nestlà ©Ã¢â‚¬â„¢s operations and business potential. They include: quality of products and supplies which portends loss of confidence in product; the company’s weak implementation of eco-friendly initiatives which are essential not only to check the environmental impact, but also serve as proof for goodwill to society; and, the increasing trend towards healthy eating which is a concern for future competitiveness of the company’s products. These challenges should be addressed to guarantee success of products in markets, as well as overall competitiveness. References Carpenter, M., and W., Sanders, (2007). Strategic Management: A Dynamic Perspective. Harlow: Pearson Prentice Hall. David, F. R. (2009), Strategic management: concept and cases (12th Ed). Pearson, NJ: Prentice Hall. Hanson, D., M., Hitt, R., Ireland, R., Hoskisson, (2011). Strategic Management: Competitiveness and globalisation (Asia-Pacific, 4th Ed). South Melbourne, Australia: Cengage Learning Hill, C., (2006) International Business: Competing in the Global Economy, (7th Ed) Maidenhead: McGraw-Hill Interbrand (2013). Best Global Brands 2012. Accessed 1/9/2014 from: interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012.aspx Jones, S., (2012). Strategic Management at Nestlà ©. Accessed 1/9/2014 from: articlesbase.com/management-articles/strategic-management-at-nestle-5907881.html Kazem, C., and L., Richard, (2008). Sustainable competitive advantage: towards a dynamic resource-based strategy. East London Business School: University of East London, UK. Luthans, F., and J., Doh, (2012). International Management: Culture, Strategy, and Behaviour, (8th Ed). Maidenhead: McGrawHill Nestlà ©, (2013). Annual Report – 2013 (English). Accessed 2/9/2014 from: nestle.com/asset-library/Documents/Library/Documents/Annual_Reports/2013-Annual-Report-EN.pdf Vandewaetere, B., (2012). Personal Interview 28th November, 2012: Responsible for European Affairs, Nestlà ©. Accessed 2/9/2014 from: www.Nestle.com

Monday, November 4, 2019

Music Purchase Behaviors Essay Example | Topics and Well Written Essays - 1500 words

Music Purchase Behaviors - Essay Example Music has long been an established mass media business based on consumer trends and preferences. Understanding those preferences will allow the marketing research team to define the empirical culture of music buyer's. Hip-hop, for example, holds opportunities for mainstream advertising especially, "Hip hop has become so mainstream that many marketers feel they get it. But, it is those companies that need to "check themselves before they wreck themselves." Hip hop is not static nor is it monolithic. Hip-hop culture is constantly evolving and extremely diverse" (Wells 2006). Furthermore, marketing and advertising based on the previously important and coveted 'radio-play' may not hold all the answers to music marketing "reports of terrestrial radio's impending death appear to be exaggerated. Fifty-five percent of those polled said that they still turn to the FM dial to find new music. But that is likely to change as digital music spreads — only thirty-eight percent of downloader' s look to radio for new tunes"

Saturday, November 2, 2019

Stratification Systems Essay Example | Topics and Well Written Essays - 500 words - 1

Stratification Systems - Essay Example Perhaps his ideas originated from his family background, where a blend of politics and academics created the right environment for a sociologist of his stature to develop. Studying law at the university further enabled the polishing of the ideas held about the society, despite having developed impressive historical and social views at a very tender age, which almost put him in trouble with his teachers. Weber had personal experience with conflict at the domestic level when his family problems exposed him to taking sides with his mother in disputes (Kerbo, 6). Concept of conflict among upper and lower classes took the dimension of the motivation, which he thought depended on factors such as power, prestige, as well as the ownership of property and wealth. The level of access of class and status is dependent on the transferability of the factor that accords the class and status, for instance prestige. Weber held that it would be possible for prestige to gain property if the parties involved in both classes were willing to exchange their possession. The position that wealthy people often wield power in the society may also translate into prestige involved, making it easy for such persons to rise to political power. In view of bureaucracies and their origin, Weber identifies the authority of the state as the only legitimate party to apply force and violence in carrying out its roles. His observation of the rational source of legal power wielded by the state explains the acceptance of government in the modern world (Kerbo, 15). Rising population numbers in human civilization and the need to control the monetary concept of living among the people eventually led to bureaucratic organization, taking care of administration needs of the socie ty. To generate this argument, Weber identifies three types of authority or dominations namely, charismatic, traditional and legal. From the legal coining of power by the state,